Being one of the largest community newspapers in the country the Fairfax Times needed to find a more cost effective way to reach the entire county. Turning to CircSend allowed Fairfax Times to increase their circulation with 100,000 copies delivered in print and an additional 250,000 E-Edition deliveries allowing The Fairfax Times to completely deliver their news to the entire county and with the additional sponsorship spots actually make a profit from this growth.
We can reach a whole new audience of readers within or even around your delivery zones through a weekly email digest. You can use this to highlight a few of your most interesting stories, and ultimately to drive traffic to the E-Edition. Designs can be completely customized to your branding and layout requirements. We can even include ads in your digest to help offset your costs!
Print Circulation: 100,000 weekly
New digital Circulation: 250,000 E – Editions weekly at $1500 per week
Ad Revenue: Four ad spots on add flyers with four zones giving 16 total new advertising spots at $400 per gave FFX Times and additional $6400 in weekly revenue.
E-insert Revenue: Adding E-Insert capabilites generated another $2000 additional revenue per month. RESULT: A net monthly gain of $6900 or $82,800 per year